We have been providing comprehensive research services to agencies since our inception. We work closely with our agency partners to help define best practices for the monitoring and measurement of their work. This partnership that we create goes a long way in the eyes of the agency's clients as they see that money is being put where their mouth is. The smart agencies get out in front of their clients by defining a research and measurement strategy for their strategic initiatives ahead of time. We partner with some of the world's top marketing and advertising agencies as well as niche and regional agencies. Contact us to see how we can help you strengthen your relationship with your clients.
We work with our agency clients on the following types of research:
Thought Leadership Research
Make sure you are seen as a thought leader in your space. Our Thought Leadership Research practice will put you at the forefront of timely and relevant subjects. Work that we have done for our clients gets noticed by the press and by your clients. Use the results for PR, strategy development, speaking engagements or pitches.
Pitching a new client and need some insight on the marketplace. ROI offers a quick turn-around service to get answers to topics that will greatly enhance your pitch.
Campaign Performance Analysis
We develop monitoring and tracking research methodologies to inform you and your client how the campaign is doing at meeting stated objectives
We are all being asked to prove our worth today and ROI Research works closely with agencies to define and execute ROI tracking tools for specific marketing campaigns that monitor:
- Digital advertising measurement
- Campaign effectiveness
- Offline impact of online advertising
- Role of campaigns in the purchase process