S-Net: The Impact of Social Media
S-Net is a semiannual report conducted by ROI Research sponsored by Performics. The reports highlight behaviors of 3,000 social media users across 11 different verticals including apparel, appliances, automobiles, CPG, electronics, entertainment, financial services, healthcare/ pharmaceuticals, home furnishings, telecommunications and travel.
Social networks are changing the way consumers behave, resulting in new opportunities for companies and brands. ROI Research conducts the semiannual reports to better understand how marketers can take advantage of emerging opportunities in the social media space by determining how various segments of consumers use social networks in their daily lives, specifically with regard to the purchase process for different types of products, and in relation to other media channels.
"S-Net: The Impact of Social Media" uses a 30 minute online survey, where respondents must access at least one social networking site regularly. The samples are screened to represent the general online population. For more information please contact Scott Haiges at haiges@roiresearch.com.
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