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Inciting Mob Mentality Shopping Through Facebook

by ROI Research, Inc Thursday, February 17, 2011 11:27 AM

On February 17, 2011 DIGIDAY:DAILY published an article, “Three Ways to Incite Mob Mentality Shopping Through Facebook”, by one of our research analysts detailing why companies should consider implementing a “brand badge” as a part of their Facebook strategy. The author goes on to explain how the badge would provide marketers with a powerful tool to increase post-purchase customer interaction with the brand, convert customers to advocates and earn valuable friend referrals. In addition, the author references findings from the S-Net study to demonstrate how social media can be an effective channel to leverage third-party reviews and as a result, assist social networkers during their evaluation process.

Tags: social shopping, badges, Facebook, brand advocates, S-Net, social media, social netwrokers

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S-Net: The Impact of Social Media

S-Net is a semiannual report conducted by ROI Research sponsored by Performics. The reports highlight behaviors of 3,000 social media users across 11 different verticals including apparel, appliances, automobiles, CPG, electronics, entertainment, financial services, healthcare/ pharmaceuticals, home furnishings, telecommunications and travel.

Social networks are changing the way consumers behave, resulting in new opportunities for companies and brands. ROI Research conducts the semiannual reports to better understand how marketers can take advantage of emerging opportunities in the social media space by determining how various segments of consumers use social networks in their daily lives, specifically with regard to the purchase process for different types of products, and in relation to other media channels.

"S-Net: The Impact of Social Media" uses a 30 minute online survey, where respondents must access at least one social networking site regularly. The samples are screened to represent the general online population. For more information please contact Scott Haiges at haiges@roiresearch.com.