 |
 |
 |
Past news from ROI Research.
Mobile Campaigns Drive Sales for Certain Categories
December 8, 2009
Ad Age
An independent study conducted by ROI Research Inc which was commissioned by Microsoft found that mobile ads are driving sales, especially in categories that have a shorter purchase cycle. According to the survey involving 1,100 consumers, 13% said they have made online or offline purchases for movie tickets, concert tickets and other entertainment goods as a result of seeing a mobile ad ...
Read >>
Social Media Users Open to Branding, Marketing
November 12, 2009
MarketingProfs
Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research. Marketers who develop relevant messaging — in the consumers' language and on their own terms--can gain customers and grow sales, the study suggests.
Read >>
Does the Hard Sell Work on Social Nets?
November 9, 2009
Adweek
Read >>
Social Media Users Talk Brands
November 6, 2009
Brandweek
Brands have a bigger opportunity than people would think-consumers are open to receiving promotions and offers from brands that they've connected with through social networks," said Scott Haiges, president of ROI Research.
Read >>
Social Media Users Tout Brands
November 6, 2009
Adweek
Read >>
Women More Cautious About Spending
September 24, 2009
eMarketer
Read >>
Report: Online Consumers Still Under Economic Strain
September 17, 2009
MediaPost
Read >>
Millennials Are Receptive To Email Marketing
September 9, 2009
Adotas
Read >>
Women More Pessimistic Than Men on Economic Outlook, Household Situations
August 26, 2009
PRWeb
Read >>
Consumer Confidence May Be On The Rise, But Spending Isn't — Yet
July 15, 2009
Internet Retailer
Read >>
Overall Household Economic Situations Show Signs of Improvement; Consumers Still Cutting Back on Dining Out, Apparel, Non-Essentials
July 15, 2009
MarketingNext by Performics
Read >>
Why Do Email Subscribers In Different Regions Unsubscribe?
June 24, 2009
Kikabink
Read >>
Email Main Communication Channel Worldwide with IM and SMS Well Behind
June 16, 2009
MediaPost
Read >>
Email, IM, SMS Use Vary By Country; Spam Universal
June 10, 2009
MarketingVOX
Read >>
Study: Consumers Quick To Unsubscribe
June 4, 2009
MediaPost
Read >>
Ring it Up! Weekly Search Marketing Insights for Retailers: Current Online Buying Trends
May 19, 2009
MarketingNext by Performics
Read >>
Three In Five Web Shoppers Expect To Spend As Much Online As Last Year
May 12, 2009
Internet Retailer
Read >>
In Line with Recent Stock Market Uptick, 60 Percent of Consumers Will Maintain or Increase Online Spending Over Next 60 Days
May 7, 2009
MarketWatch
Read >>
Why E-mail Matters More Than Ever
March 23, 2009
ClickZ
Read >>
Consumers Prefer To Learn About Drugs Online
March 3, 2009
MediaPost
Read >>
Permission-Based Emails Increase Loyalty to Travel Brands; Personalized Messages Preferred
February 19, 2009
MarketingVOX
Read >>
Whitepaper: The ROI of Digital Marketing
October 30, 2008
ROI Research
Read >>
Study: What Ethnicity Says About How We Shop
October 21, 2008
Chief Marketer
Read >>
Study: Tweens Search For Products Online, Get Parents To Buy Them In Store
August 6, 2008
MediaPost
Read >>
Microsoft presents findings from Searcher Moms Study
August 20, 2007
ROI Research
Read >>
The Hottest Way To Market Your Business Online
March, 2007
Entrepreneur
Read >>
The Advertising Of The Future Is Going Online
February 27, 2007
TheStreet.com
Read >>
Local Brick-And-Mortar Retailers Are Getting Help From The Internet
February 15, 2007
Entrepreneur
Read >>
Word-Of-Mouth Can Be A Powerful Ad Force
December 29, 2006
ROI Research
Read >>
|
 |
|
|
