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  Consumer Advisory Panel

ROI Research's proprietary Consumer Advisory Panel program:

  • Continuous monitoring of the “pulse” of consumer satisfaction and loyalty
  • On-demand research opportunities among opted-in, qualified, and interactive customers
    • Live reporting
    • Online questionnaire interface
    • Panel maintenance, management, replenishment
    • Incentive/honorarium fulfillment
    • Respondent inquiries and support
  • Empowers clients with immediately actionable results to timely questions on customer loyalty, new product launches, consumer perception, and evolving market segments.
How it works:
  • In conjunction with the client’s online and direct-mail marketing initiatives, panel members are recruited with a nominal incentive to participate in future research.
  • ROI Research handles all aspects of panel hosting, monitoring, in-bound inquires, incentive fulfillment, and panel rotation/refresh.
  • At any time, panelists may be contacted for participation in online research projects whereby respondents are recruited via email to participate in a fully-custom ROI-hosted survey questionnaire.
    • Quick turnaround
    • Live reporting
    • On-call support
    • Fully hosted/administered by ROI
  • Projects can be conducted in a full-service/collaborative or self-service capacity.
  • All data, individuals, methodologies and results strictly remain your proprietary intellectual property/capital.

 

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