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Consumer Advisory Panel
ROI Research's proprietary Consumer Advisory Panel program:
- Continuous monitoring of the “pulse” of consumer satisfaction and loyalty
- On-demand research opportunities among opted-in, qualified, and interactive customers
- Live reporting
- Online questionnaire interface
- Panel maintenance, management, replenishment
- Incentive/honorarium fulfillment
- Respondent inquiries and support
- Empowers clients with immediately actionable results to timely questions on customer loyalty, new product launches, consumer perception, and evolving market segments.
How it works:
- In conjunction with the client’s online and direct-mail marketing initiatives, panel members are recruited with a nominal incentive to participate in future research.
- ROI Research handles all aspects of panel hosting, monitoring, in-bound inquires, incentive fulfillment, and panel rotation/refresh.
- At any time, panelists may be contacted for participation in online research projects whereby respondents are recruited via email to participate in a fully-custom ROI-hosted survey questionnaire.
- Quick turnaround
- Live reporting
- On-call support
- Fully hosted/administered by ROI
- Projects can be conducted in a full-service/collaborative or self-service capacity.
- All data, individuals, methodologies and results strictly remain your proprietary intellectual property/capital.
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