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Recent news from ROI Research.
Marketing to the consumer 'participant'
July 19, 2010
DMNews
A significant shift has happened in the relationship between "consumers" and brands. For marketers, the transformation and the speed of change caused by the evolution of technology and information have made our jobs profoundly more complex...
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Are Seabourn and Crystal the world's best cruise lines?
July 16, 2010
USA Today
The survey, conducted in associated with research firm ROI Research Inc., asked readers to rate cruise lines for their cabins, food, service, itineraries/destinations, activities and value...
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Consumers Open to Social Brand Interaction
June 28, 2010
Chief Marketer
The study asked questions about brand interaction and, as was the case in October during the first wave of the study, many participants have hopped on the brand wagon. Specific to brand interaction, many social networkers already actively engage...
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Social Media Driving Consumer Behavioral Changes
June 16, 2010
MediaPost
Social media permeates consumers' lives and affects communication, shopping and other activities, driving changes in consumer behavior online...
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Facebook Grows, Others Stagnate; Interaction Levels Steady
June 16, 2010
MarketingProfs
Most social networking sites have lost active users in the past six months, but Facebook has bucked that trend, a new study finds...
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Social Media Driving Consumer Behavioral Changes
June 16, 2010
MediaPost
Social media permeates consumers' lives and affects communication, shopping and other activities, driving changes in consumer behavior online...
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One-Third of Twitter Users Talk Brands
June 14, 2010
eMarketer
An April 2010 study by ROI Research found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them...
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Study Finds Users Welcome Brands to Their Social Networks
June 14, 2010
Social Times
A new study provides an optimistic outlook for marketers to capitalize on social media opportunities...
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A Social Sea Change in Stocks
June 09, 2010
The Motley Fool
A recent study showed that sites such as Facebook and Twitter are having a growing influence on Americans' consumption decisions...
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Social Networking Study: Facebook Use Continues to Rise; Brand Participation and Engagement Heavily Welcomed by Social Networkers
June 08, 2010
FOX Business
The findings illustrate how social networks continue to drive changes in consumer behavior online and offer insights for marketers seeking to capitalize on emerging social media opportunities...
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Survey results suggest businesses may 'like' Facebook marketing opportunities
June 08, 2010
Brafton
With more than 400 million active users spending at least 500 billion minutes per month on Facebook, it's easy to believe that consumers are increasingly turning to social networks before search engines...
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Some Social Network Users Find Value in Contact With Brands
June 08, 2010
Target Marketing
About one-third of 3,000 U.S. social network users responding to a recent online survey conducted by ROI Research indicated a positive relationship with brand marketing on social networks like Facebook and Twitter...
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Mobile Ads Up to 5X More Effective than Online
May 27, 2010
Mobile Marketing and Technology
About 24 percent of consumers are very comfortable with making consumer products good-related purchases using their mobiles...
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Mobile Campaigns Drive Sales for Certain Categories
December 8, 2009
Ad Age
An independent study conducted by ROI Research Inc which was commissioned by Microsoft found that mobile ads are driving sales, especially in categories that have a shorter purchase cycle. According to the survey involving 1,100 consumers, 13% said they have made online or offline purchases for movie tickets, concert tickets and other entertainment goods as a result of seeing a mobile ad ...
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Social Media Users Open to Branding, Marketing
November 12, 2009
MarketingProfs
Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research. Marketers who develop relevant messaging — in the consumers' language and on their own terms--can gain customers and grow sales, the study suggests.
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Does the Hard Sell Work on Social Nets?
November 9, 2009
Adweek
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Social Media Users Talk Brands
November 6, 2009
Brandweek
Brands have a bigger opportunity than people would think-consumers are open to receiving promotions and offers from brands that they've connected with through social networks," said Scott Haiges, president of ROI Research.
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Social Media Users Tout Brands
November 6, 2009
Adweek
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Women More Cautious About Spending
September 24, 2009
eMarketer
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Report: Online Consumers Still Under Economic Strain
September 17, 2009
MediaPost
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Millennials Are Receptive To Email Marketing
September 9, 2009
Adotas
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Women More Pessimistic Than Men on Economic Outlook, Household Situations
August 26, 2009
PRWeb
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Consumer Confidence May Be On The Rise, But Spending Isn't — Yet
July 15, 2009
Internet Retailer
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Overall Household Economic Situations Show Signs of Improvement; Consumers Still Cutting Back on Dining Out, Apparel, Non-Essentials
July 15, 2009
MarketingNext by Performics
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Why Do Email Subscribers In Different Regions Unsubscribe?
June 24, 2009
Kikabink
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Email Main Communication Channel Worldwide with IM and SMS Well Behind
June 16, 2009
MediaPost
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Email, IM, SMS Use Vary By Country; Spam Universal
June 10, 2009
MarketingVOX
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Study: Consumers Quick To Unsubscribe
June 4, 2009
MediaPost
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Ring it Up! Weekly Search Marketing Insights for Retailers: Current Online Buying Trends
May 19, 2009
MarketingNext by Performics
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Three In Five Web Shoppers Expect To Spend As Much Online As Last Year
May 12, 2009
Internet Retailer
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In Line with Recent Stock Market Uptick, 60 Percent of Consumers Will Maintain or Increase Online Spending Over Next 60 Days
May 7, 2009
MarketWatch
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Why E-mail Matters More Than Ever
March 23, 2009
ClickZ
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Consumers Prefer To Learn About Drugs Online
March 3, 2009
MediaPost
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Permission-Based Emails Increase Loyalty to Travel Brands; Personalized Messages Preferred
February 19, 2009
MarketingVOX
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