For the past three years, DoubleClick has been conducting a study focused on understanding what marketing factors have the most influence on a consumer's decision to purchase a product. The study, Touchpoints, seeks to obtain this insight across several different product categories and breaks the purchase process into three distinct phases: First Learn, Further Learn, and Purchase Decision. The 2006 Touchpoints IV Study will continue with the same objectives and will look to provide a longitudinal look at the impact of media on purchase behavior over time.

Previous Studies:
Touchpoints 2005
Touchpoints 2004