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ROI Research Services
We offer distinctive primary research methodologies in:
- Online program effectiveness
- Email program measurement and conversion
- Web site satisfaction and preferences
- Multi-channel impacts
- On-demand research - Customer Advisory Panels
- Customer care program effectiveness
- Quicktake surveys for ideation and concept testing
- Keeping a pulse on customer satisfaction
- Competitive brand positioning
- Brand loyalty & awareness
- Competitive program tracking and analysis
- Health/Pharma research
- Patient/provider/care-giver research
- Prescription compliance
By coupling customer response data with marketing plans and budgets, ROI Research models are able to inform appropriate marketing messages, channels, and frequency needed to enhance customer experience and drive conversions while maximizing expenditures.
We offer a suite of research and analytic services, along with fully customizable quantitative and qualitative research methodologies, in both the online and offline environments.
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ROI Research In The News
Mom Surfs the Web Surprisingly Often... MORE
Microsoft presents findings from Searcher Moms Study... MORE
ROI Research conducts DoubleClick's annual Touchpoints study... MORE
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